
Ethics & Governance in Innovation and New Product Development


As companies accelerate innovation in markets shaped by complex regulations, consumer scrutiny, and emerging technologies, ethical governance is more essential than ever. Phoenix Ventures Ltd partners with multinational corporations and high-growth firms to assess, benchmark, and improve their ethical frameworks in innovation
and new product development (NPD).
What We
Offer
01
Comparative Ethics & Governance Studies
Benchmark your governance models and innovation ethics against global peers.
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Phoenix Ventures Ltd conducts bespoke comparative research across sectors—from FMCG and tech to healthcare and tobacco—helping clients identify gaps, strengths, and opportunities in their approach to ethical innovation.
Services include:
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Multi-company comparative studies across key sectors
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Best practice recommendations tailored to your context
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Interviews, analysis, and benchmarking reports
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Insight to inform strategy, policy, and organisational culture
03
Change Programmes for Ethical Innovation
Embed ethics into people, processes, and decision-making tools.
Using insights from governance studies, we support clients in delivering long-term ethical change. Our 12–18 month programmes help shift culture, update systems, and empower teams to navigate ethical complexity.
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Services include:
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Organisation-wide change roadmaps
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Ethics training and capability-building
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Tools and templates for ethical decision-making
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Support for leadership, innovation, and legal teams
05
Ethics Readiness for High-Growth Companies & Startups
Set the foundations for ethical scale-up—before challenges scale with you.
We help startups, scale-ups, and venture-backed innovators develop “right-sized” governance approaches that balance agility with accountability.
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Services include:
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“Ethics Lite” governance blueprints for startups
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Pre-launch due diligence on consumer-facing technologies or substances
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Advisory on investor and board engagement on ethical topics
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Support for founders and innovation teams under regulatory or media pressure
02
Ethical Due Diligence in Innovation
Spot ethical and human rights risks early—before they escalate.
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We help clients design ethical due diligence processes that work in real-world innovation settings. Whether you're developing physical products, digital services, or data-driven platforms, we’ll support you in integrating ethics into design, testing, and go-to-market.
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Services include:
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Risk-mapping across product development stages
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Tailored due diligence tools and checklists
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Integration with R&D and compliance teams
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Training for product owners and innovation leads
04
Ethics Strategy & Policy Development
Build future-ready governance that aligns with stakeholder expectations and global best practice.
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Phoenix Ventures Ltd works with leadership teams to develop forward-thinking ethics strategies that guide innovation and protect reputation in rapidly changing markets.
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Services include:
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Diagnostic reviews of current ethics and governance policies
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Design of bespoke ethical decision-making frameworks
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Guidance on embedding ESG, sustainability, and ethics into innovation strategy
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Policy alignment with international standards (UNGPs, OECD, etc.)
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06
Ad Hoc Ethics Advisory
Responsive support for urgent or bespoke ethics challenges.
Innovation doesn’t wait—and ethical questions often arise in real time. Phoenix Ventures Ltd offers flexible, expert-led advisory support to help you navigate complex decisions, respond to external scrutiny, or quickly assess emerging risks.
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Whether you're facing a product launch dilemma, media spotlight, or internal debate, we provide clarity and structure to support sound ethical decision-making.
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Services include:
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Rapid-response briefings and decision support
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Review of marketing, testing, or research approaches
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Input on media, investor, or regulatory communications
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One-off workshops or stakeholder dialogues on sensitive topics